Persona Multiplication: A Method to Avoid Designed Injustice
Persona Multiplication: A Method to Avoid Designed Injustice

Persona Multiplication: A Method to Avoid Designed Injustice

Although human-centered design (HCD), or user-centered design (UCD), is a foundational approach in a wide range of fields, sometimes HCD can lead to “designed injustice”—where products or systems facilitate unjust outcomes in society. In a brand new journal article, David Pearl and I present a new method, Persona Multiplication (PM), which helps designers avoid some of the dangers implicit in traditional HCD. PM helps guide designers through an evaluation of the implicit (or potential) designed injustice early in the design process.

Download “Persona Multiplication:A Method to Avoid Designed Injustice” as published in The International Journal of Design in Society